You can be ranked lower for "keyword stuffing." Write naturally, then pick out the keywords to highlight. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine's guidelines and focus on your target visitors (this approach is called "White Hat …

The manner in which you organize and format your web page can have a huge impact on your SERPs. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't …

Meta description: Again, the keyword shows up several times. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that …