What trends were given to explain the growth in importance of IMC plans in this chapter? To understand the mechanics that dictate why site navigation is important, we first have to understand crawlers. Times change. Everything used to be done on a black green screen but look at us now …

You may want to block the indexing of your images and media files. Yet, after consulting their buyer personas, the agency realized they were still missing out on a large chunk of prime Google real estate. If you're buying a pashmina ensure its not made from synthetic fiber. You've Article …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to …

Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take …

Ask for references or get a case study to determine if the service is legitimate. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Advances in information technology and communication mean competition no longertakes place with just the company down …

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. A visual image requires less brain activity than using one's imagination. Be advised that certain keywords can be more expensive than …

If every company has a product, then Google's product is information; Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. If you are in the Western parts of the …

In today's SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn't work as well for e-commerce websites. Google, in particular, factors the quantity and quality of inbound links into search engine results. The website should …