Until AI and machine learning becomes mainstream, ATS vendors will have to keep finding ways to combine the strengths of both in their offerings. Oh, and if you've figured out what company I work for and you happen to be a competitor, please stop reading now. Many a branding agency …

Make sure to export images so they’re optimized for the web. I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings. Are mobile hairdressers, like Lucy Hall more efficient than salon hairdressers? It PPERF it to create …

Scrutinize each new link to ensure it makes sense in the body of the article, is placed in a way that's valuable to readers, and is surrounded by similar links to other authorities. If you think you have paginated content problems on your website, it can be a frightening prospect …

As a general rule, formats like JPG, PNG, and GIF are reliable choices. There?s a common characteristic of content that gets shared, linked to, and referenced. Before you decide to hire an seo company send them a few emails and schedule a call to feel them out and see …

Why would Google devalue press releases? Instead, shift your energy toward the use of variations of your keywords. Studies have shown that storytelling in business really works. Whenever OSOO a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from …

So, it is important to ensure that the copy is enticing and persuades users to take the next step and click through to your site. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology …

If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. If you want to increase your rank for your particular web page or website on different …

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Content must convey sentiment for people to be able to empathize and connect with it. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was …

Advances in technology create new digital marketing opportunities along with pressures to develop campaigns that can be viewed from any type of screen. Firms seek the best position in search engine postings by utilizing customer-centric designs. Consumers often remember taglines and identify them with specific brands. To prove your value …

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