Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It's an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search …

Shun passive voice in favor of active voice. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. There's an expression people use in …