Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

You can also cruise existing blogs and forums that your target audience might frequent, in or out of your industry, to see what types of topics are popular. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …

It's especially easy if you have made your site on a platform like WordPress. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). People like to be engaged and feel involved. Having a question as a title will start a conversation …

Get people talking about your brand, and mentioning it on their website, or any website for that matte Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you …

Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It's an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search …

Shun passive voice in favor of active voice. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. There's an expression people use in …