Tell me more about authority sites

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. A visual image requires less brain activity than using one's imagination. Be advised that certain keywords can be more expensive than …

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The reality is

Paid is an expeditious method for a marketer to test keyword viability for conversion. There's not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and …

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The ugly truth about URLs

Advances in technology create new digital marketing opportunities along with pressures to develop campaigns that can be viewed from any type of screen. Firms seek the best position in search engine postings by utilizing customer-centric designs. Consumers often remember taglines and identify them with specific brands. To prove your value …

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Things your competitors know about keywords

Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Websites that are considered to be practicing various unethical (spamming) techniques …

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Think about quality from the start

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers …

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Turn your 301 redirects into a high performing machine

As we have consistently seen, Google is very user driven. I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? For eCommerce websites whose products …

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Wait. Are meta tags really that simple?

The tech giant has such a big share of the market that 'Googling' has become a verb. It's a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. When someone searches for specific keywords and …

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Web Spider Hits

Shun passive voice in favor of active voice. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. There's an expression people use in …

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