Latent Semantic Indexing (LSI)

Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It's an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search …

more ...

Latest developments in keyword density

A consumer who genuinely likes a brand and tells others about it presents the ideal marketing situation. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Perfect search engine optimisation of the coding will …

more ...

Lessons I've learned from local search

Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to …

more ...


Make stickiness the main focus of your marketing tactics

A wealth of data is available from simply looking at the search results. When you search for the queries you're targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Anchor texts play an important role in …

more ...

Measure and Improve by paying attention to analytics

Many different hosting options are available. As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. Evergreen content basically means well-written content about topics that do not go out of date-or at least, not easily. Writing …

more ...


Promote your website in the right ways, utilising gateway sites

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we did above), but it's another thing completely to be able to address extremely specific elements …

more ...

Questions to ask about organic links

The ideal situation for many businesses is the hope that one of their Tweets will go viral, but you can't afford to sit around and just hope that all others will. I highly recommend starting off with building out resources their target audience would care about, want to share on …

more ...

Ridiculous rules about content

Behind The Scenes - The Code Not all websites are created equal. How has the transition to Web 4.0 affected the field of marketing communications? Relevance is a hairy topic though, we could chat about it for days and still not have a final answer. In some cases, it may …

more ...

Take care when dealing with organic links

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. This is a terrible user-experience and is exactly the opposite of what Google wants. Customers who enjoy shopping undertake more in-depth searches for goods and services. Websites can benefit …

more ...

Tell me more about authority sites

Search engines provide the modern information scientist with a hugely rich data set of search terms commonly used by people to retrieve the web pages they are looking for. A visual image requires less brain activity than using one's imagination. Be advised that certain keywords can be more expensive than …

more ...

The reality is

Paid is an expeditious method for a marketer to test keyword viability for conversion. There's not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and …

more ...


The ugly truth about URLs

Advances in technology create new digital marketing opportunities along with pressures to develop campaigns that can be viewed from any type of screen. Firms seek the best position in search engine postings by utilizing customer-centric designs. Consumers often remember taglines and identify them with specific brands. To prove your value …

more ...

Things your competitors know about keywords

Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Websites that are considered to be practicing various unethical (spamming) techniques …

more ...

Think about quality from the start

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers …

more ...

Turn your 301 redirects into a high performing machine

As we have consistently seen, Google is very user driven. I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? For eCommerce websites whose products …

more ...

Wait. Are meta tags really that simple?

The tech giant has such a big share of the market that 'Googling' has become a verb. It's a huge challenge finding new channels to reach your target audience. If you run out of ideas, you could try a different approach: your competitors. When someone searches for specific keywords and …

more ...

Web Spider Hits

Shun passive voice in favor of active voice. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won't stick around. Chances are, they'll go to your competitors to find content that's easier to consume. There's an expression people use in …

more ...