Let's follow page impressions best practise

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear …

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Super-easy ways to learn everything about ROI

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or …

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Focus on ROI Instead of analytics

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the …

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How to learn about doorway sites in a few hours

To rank top on first page of Google SERP, all a webmaster had to do was create a ton of links pointing to a page or piece of content without caring if the linking page was relevant to the linked-back-to website page or piece of content. With the rise in …

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How you will benefit from analysis

Platforms or sites that generate quality traffic inexpensively to your site should always get your attention - even if it is a site for lumberjacks and even if it's run by people wearing cat-covered pants. One way Google can algorithmically judge the value of a website's content is using a metric …

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Lessons I've learned from local search

Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to …

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Make stickiness the main focus of your marketing tactics

A wealth of data is available from simply looking at the search results. When you search for the queries you're targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Anchor texts play an important role in …

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Measure and Improve by paying attention to analytics

Many different hosting options are available. As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. Evergreen content basically means well-written content about topics that do not go out of date-or at least, not easily. Writing …

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