Over-optimization Exists

If your business has multiple locations then a page for each of these locations is strongly recommended. As a business owner you need to have a plan in place to promote your business and obtain new clients. Taking the route of custom development has its advantages and disadvantages. As I …

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Determining Relevance: Trust your gut when it comes to analytics

You can also use meta robots 'noindex,follow' directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google's index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and …

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Target Relevancy And Engagement Over Traffic

Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take …

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Create content about backlinks

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on …

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Create unique, accurate page titles with analysis in mind

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. Some studies suggest that the impact of organic listings can be impressive. Good hosts have checks in place …

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Does the Yahoo indexer really care about keywords

Ask for references or get a case study to determine if the service is legitimate. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Advances in information technology and communication mean competition no longertakes place with just the company down …

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Latent Semantic Indexing (LSI)

Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It's an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search …

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Promote your website in the right ways, utilising gateway sites

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we did above), but it's another thing completely to be able to address extremely specific elements …

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Things your competitors know about keywords

Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. Many agency professionals better understand consumers and trends because they work with a number of clients over an array of products. Websites that are considered to be practicing various unethical (spamming) techniques …

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Turn your 301 redirects into a high performing machine

As we have consistently seen, Google is very user driven. I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? For eCommerce websites whose products …

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