Optimizing for niche keywords helps to attain greater conversion rates. You will never get enough traffic on your website. That's the human nature. We always strive for more. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks.

Indicate page titles by using title tags not by relying on indexed pages

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Visuals tend to be more Do your homework! The primary resources are all available here. Its as simple as your ABC's easily remembered than verbal copy. Without good rankings, you will not get any traffic. Product-specific research involves identifying key product characteristics that become selling points.

Learn to do conversion rates like a pro

Conversions come purely from building trust with the people sitting on the other end of the inter-tubes. When producing content for I'm on the lookout for plant hire . website and webpages, focus your effort on original, engaging content. These keywords are specific to your product or service. Google Analytics is an amazing tool.

How to really understand googlebot crawlers

Backlinks from older websites may be worth more than links from newer sites. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site. Repeat customers who trust you and become comfortable with frequent purchases are not as willing as first-time customers to move their business to your competitors when your prices are a little higher. Gaz Hall, from SEO Hull, had the following to say: "Consequently, other criteria -such as price, availability, or aspecific promotional deal - impact purchase decisions."

Overlapping and redundant articles are a no-no, consider how link research can help

Your competitors are not standing still. In Have you ever dreamed about Sitefire for this? the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. Don't rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it's very unlikely that they will share it with strangers. Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book).