As you build more links on higher-authority sources and continue reaping value from your old links, your total referral traffic should be on a trend of constant incline.If your growth slows to a negligible crawl, or worse, if your traffic starts to actively decline, you have a problem on …

So, it is important to ensure that the copy is enticing and persuades users to take the next step and click through to your site. Whilst typing out a query has been the traditional way of accessing a search engine, with mobile devices and the constant increases in hands-free technology …

If your business has multiple locations then a page for each of these locations is strongly recommended. As a business owner you need to have a plan in place to promote your business and obtain new clients. Taking the route of custom development has its advantages and disadvantages. As I …

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

You can also cruise existing blogs and forums that your target audience might frequent, in or out of your industry, to see what types of topics are popular. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious …

Many free hosts are available on the Internet. You can consider this strategy as an important extension of the overall linkbuilding strategy. Sites with dense design or intricate layouts that are scant on textual information will be unsuccessful in their SEO campaigns. I couldn't begin to think I could afford …

It's especially easy if you have made your site on a platform like WordPress. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). People like to be engaged and feel involved. Having a question as a title will start a conversation …

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today's digital era. Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on "long-tail keywords" -- keywords that are very specific to …

Get people talking about your brand, and mentioning it on their website, or any website for that matte Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you …

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Essentially, you rewrite it. Enter the Google Penguin algorithm update. I couldn't begin to think I could afford a wonderful …

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Mobile optimization considers content, site design, site …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to …

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear …

SEO experts have been talking about mobile technology for a while now. This year, it's even more important than ever that you sit up and listen to what they're saying. It's now extremely common for people to use their mobile devices to perform a search instead of using a desktop …

The manner in which you organize and format your web page can have a huge impact on your SERPs. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. You want to be successful online? Software takes time to design, develop, and properly test. Visually, I prefer a handcrafted antique rocking …

You can also use meta robots 'noindex,follow' directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google's index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and …

Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take …

If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. If you want to increase your rank for your particular web page or website on different …

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. Some studies suggest that the impact of organic listings can be impressive. Good hosts have checks in place …

A catchy tagline identifies a brand and then stays with it over successive campaigns. Getting to the top of search engine results often requires multiple factors to work in your favor. Not only can this result in a lot of wasted effort, but it can target an audience which isn't …

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. This isn't just an idea or thought, it is a strong conviction that …

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or …

The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. Think of outreach as a brand awareness campaign for your most authoritative audience. Website owners should take advantage of owning multiple domains. Many times, malicious web users or even bloggers can create direct …

Make it easy to share pages on social media. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what …

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's …

Forget about it! Meta tags are important because different search engines weigh the information in these tags differently. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach …

Meta description: Again, the keyword shows up several times. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that …

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Content must convey sentiment for people to be able to empathize and connect with it. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. This is important because most Internet users rely heavily on these rankings. Bad. Even local businesses have received a boost thanks to the Google …

Your description should be compelling and accurately describe what users will find when they click through to your page. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to …

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. With that in mind, it's more important than ever to make sure that your website is …

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content …

Ask for references or get a case study to determine if the service is legitimate. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Advances in information technology and communication mean competition no longertakes place with just the company down …

Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. I also eliminate phrases that appear unnatural or may be difficult to use in a sentence. There are always new tools coming on the market to give you this type of information …

But don't pretend to be a licensed hair stylist, contractor, or healthcare professional - you're setting yourself up for charges of fraud or worse. Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. To prepare for voice search, you need to take a …

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the …

Voice searching, unlike traditional search terms, address the "who, what, where, why and how" questions that we are more likely to use in natural conversations. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Marketing tactics …

The first sentence on the page is called the lead. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more …