As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. Essentially, you rewrite it. Enter the Google Penguin algorithm update. I couldn't begin to think I could afford a wonderful …

Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles on business directories can build online authority for your brand and make a bigger digital footprint for your website. Mobile optimization considers content, site design, site …

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to …

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Or does the web visitor click on another internal webpage?Grammar and spelling errors send a clear …

SEO experts have been talking about mobile technology for a while now. This year, it's even more important than ever that you sit up and listen to what they're saying. It's now extremely common for people to use their mobile devices to perform a search instead of using a desktop …

The manner in which you organize and format your web page can have a huge impact on your SERPs. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, "better content" doesn't …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. You want to be successful online? Software takes time to design, develop, and properly test. Visually, I prefer a handcrafted antique rocking …

You can also use meta robots 'noindex,follow' directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google's index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and …

Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps consumers and businesses take …

If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. If you want to increase your rank for your particular web page or website on different …

SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. Some studies suggest that the impact of organic listings can be impressive. Good hosts have checks in place …

A catchy tagline identifies a brand and then stays with it over successive campaigns. Getting to the top of search engine results often requires multiple factors to work in your favor. Not only can this result in a lot of wasted effort, but it can target an audience which isn't …

Utilizing paid search or social can address immediate needs for immediate results in the beginning of an organic project. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. This isn't just an idea or thought, it is a strong conviction that …

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). A page that doesn't meet the needs and expectations of users will never achieve strong user signals. Because it's not answering the right questions or …

The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. Think of outreach as a brand awareness campaign for your most authoritative audience. Website owners should take advantage of owning multiple domains. Many times, malicious web users or even bloggers can create direct …

Make it easy to share pages on social media. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what …

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's …

Forget about it! Meta tags are important because different search engines weigh the information in these tags differently. Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists in your industry by sending them personalized emails. The primary objective of blogger outreach …

Meta description: Again, the keyword shows up several times. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that …

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Content must convey sentiment for people to be able to empathize and connect with it. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. This is important because most Internet users rely heavily on these rankings. Bad. Even local businesses have received a boost thanks to the Google …

Your description should be compelling and accurately describe what users will find when they click through to your page. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to …

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. With that in mind, it's more important than ever to make sure that your website is …

Other than optimized and compressed media, your website structure, code, and navigation also determine your page load speed. Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content …

Ask for references or get a case study to determine if the service is legitimate. Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. Advances in information technology and communication mean competition no longertakes place with just the company down …

Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. I also eliminate phrases that appear unnatural or may be difficult to use in a sentence. There are always new tools coming on the market to give you this type of information …

But don't pretend to be a licensed hair stylist, contractor, or healthcare professional - you're setting yourself up for charges of fraud or worse. Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. To prepare for voice search, you need to take a …

SEO is an example of cumulative work adding to the reputation of a website or webpage, so the impact builds up slowly. When approaching other webmasters to link to your site; it's really important to "suggest" suitable text for them to use; i.e link code that will have the …

Voice searching, unlike traditional search terms, address the "who, what, where, why and how" questions that we are more likely to use in natural conversations. Make no mistake, negative SEO is a severe threat to your website and can decimate years of search efforts within a few days. Marketing tactics …

The first sentence on the page is called the lead. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in to your website, the more …

To rank top on first page of Google SERP, all a webmaster had to do was create a ton of links pointing to a page or piece of content without caring if the linking page was relevant to the linked-back-to website page or piece of content. With the rise in …

Platforms or sites that generate quality traffic inexpensively to your site should always get your attention - even if it is a site for lumberjacks and even if it's run by people wearing cat-covered pants. One way Google can algorithmically judge the value of a website's content is using a metric …

Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It's an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search …

A consumer who genuinely likes a brand and tells others about it presents the ideal marketing situation. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Perfect search engine optimisation of the coding will …

Maybe the URL is broken in the email itself, but a simple server redirect could fix it. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to …

A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a fellow blogger. If you're not blessed with excellent writing skills, outsource this job to somebody who is …

A wealth of data is available from simply looking at the search results. When you search for the queries you're targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Anchor texts play an important role in …

Many different hosting options are available. As the brand becomes accepted and sales build, a lower percentage of advertising dollars will be required in order to maintain a target growth. Evergreen content basically means well-written content about topics that do not go out of date-or at least, not easily. Writing …

Optimizing for niche keywords helps to attain greater conversion rates. You will never get enough traffic on your website. That's the human nature. We always strive for more. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing …